Part V - Sustaining Strategic Success
Ethics and Responsibility in Using Power
Imagine you’ve achieved a position of influence – maybe you lead a team, or you have a robust network that heeds your advice, or you’re thriving in business.
Imagine you’ve achieved a position of influence - maybe you lead a team, or you have a robust network that heeds your advice, or you’re thriving in business. At each decision point, you hold a kind of power that can affect others’ lives and the world around you. How will you use it? This question isn’t just philosophical; it has practical implications for your reputation, your relationships, and ultimately the longevity of your success. History and headlines are rife with examples of power misused - and the fallout is usually severe: trust lost, careers derailed, legacies tarnished. Conversely, those who wield power responsibly often maintain influence longer and leave lasting positive impacts.
Ethics and power must go hand in hand for sustainable success. An important first step is to establish personal ethical guidelines for yourself. Think of it as a code of conduct. Companies have codes of ethics; individuals benefit from them too. These guidelines aren’t just lofty statements; they should be tailored to situations you may actually face. For example, you might set a rule: “I will never lie in negotiations, even if it might get me a better deal.” Or “I will credit other people’s contributions and not present others’ ideas as my own.” If you’re a manager, “I will make decisions based on fairness, not favoritism, even if pressure comes from above to bend that.” Write these down even. When temptation arises - and it will, in subtle or overt ways - having thought through your non - negotiables in advance helps you act in line with your values rather than in the heat of the moment.
Consider the consequences of unethical power use. In the short term, cutting a corner or exploiting an advantage might seem to give you a win. But long term, unethical actions corrode the foundation of relationships and reputation. If you manipulate a colleague to get ahead, you’ll always have to watch your back because you sow distrust. If a leader achieves results through fear or deceit, their team might produce in the short run but will likely abandon them when a better option appears, or worse, might retaliate or leak information. Trust and goodwill are hard to earn back once broken. Moreover, as scrutiny increases at higher echelons of power, unethical choices often come to light in the end (whistleblowers, audits, public exposure). So beyond being the right thing to do, ethical behavior is the smart strategy for durability.
A useful framework for ethical decision - making is the sunlight test: would you be okay with your action being publicly known? If not, reconsider. It’s a simple litmus test. Similarly, think about the people you respect most - mentors, family, or even a future version of yourself - and ask, “Would they approve of this choice?” This perspective can snap you out of a rationalizing mindset (“everyone does it” or “just this once”) and back into your core values.
Balancing ambition with empathy is at the heart of responsible power. Ambition drives you to achieve, but empathy ensures you don’t trample others en route. For instance, if you’re negotiating a big contract, ambition wants the best terms for you; empathy acknowledges the other side has needs and dignity too. The balanced approach seeks a strong outcome that doesn’t unduly harm or exploit the other. Or as a boss, ambition might push you to demand high performance; empathy reminds you your team are humans with limits and outside lives, so you set challenges that stretch but don’t break them, and you celebrate them rather than just use them.
One has to be vigilant against manipulative tactics, both in using them and being subjected to them. Sometimes, you might find advice or colleagues nudging you towards grey areas. “Why not undermine that competitor a bit? It’s business.” or “We could tweak these numbers; no one will know.” Recognize those red flags. Remind yourself: just because a tactic could give a quick advantage, if it violates ethics, it’s not worth it. You may need to reject such moves and possibly distance from people who insist on them. It could be a tough stance in competitive environments, but it sets you apart as someone who plays the long game with integrity. And often, there are alternative strategies that are both ethical and effective - you might just need to be a bit more creative or patient to find them.
Transparency and accountability are your allies in staying ethical. Transparency means keeping communications and motives as clear and open as possible. For example, if you made a mistake, own up to it rather than covering it. People are often forgiving of an error if acknowledged and corrected, but they are unforgiving of deception. Accountability means holding yourself to account and allowing others to hold you to account too. If you promised something, stick to it; if you set rules, abide by them as you expect others to. Leaders especially should not consider themselves above the rules. The moment there’s a double standard (“rules apply to everyone except the bosses or the star talent”), organizational ethics crumble and cynicism sets in.
Case studies of ethical vs unethical power use illustrate why this matters. Think of two famous leaders: one who was revered for their principles (like Nelson Mandela) and another who was feared for their ruthlessness (pick any tyrant or notorious CEO). In terms of legacy - which we’ll discuss more in the next chapter - principled leadership leaves a legacy of respect and often lasting positive change, whereas ruthless leadership might have short - term wins but usually ends in downfall or infamy. Even in less extreme everyday examples: a manager who credits their team and protects them might not climb as rapidly as a credit - stealer in some corporate cultures, but in time, that manager is likely to be trusted with bigger responsibilities and garner loyal support, while the credit - stealer eventually gets isolated as people catch on and refuse to work with them.
There will be gray areas that test you. Not every ethical dilemma is clear - cut. Sometimes it’s a choice between two rights or the lesser of two evils. For example, perhaps company policy is very strict, but bending a rule slightly would greatly help a good employee in a personal crisis - do you strictly enforce or show compassion? Or you’re tasked with downsizing - you must let some people go to save the organization; how do you decide who and handle it humanely? These are tough, but the key is to be guided by principles such as fairness, respect, and honesty. Consult mentors or advisors too; a second perspective can illuminate factors you missed. If confidential, at least ask yourself how you would want to be treated if roles were reversed. This empathy check can guide you to more ethical choices.
Also consider the broad impact: social and environmental responsibility. Using power ethically extends beyond interpersonal dealings. If you’re in a position to influence your organization’s direction, factor in the common good. That might mean advocating for environmentally sustainable practices even if they aren’t mandated, or championing diversity and inclusion because it’s right and strengthens the team, not just because of compliance. Responsible power holders look beyond profit or personal benefit to the welfare of stakeholders, community, and environment. These considerations can conflict with short - term gains, but they align with long - term sustainability and moral duty.
Let’s acknowledge that doing the ethical thing can carry costs. You might lose an opportunity or face pushback. It might even risk your position if higher - ups wanted you to do something sketchy and you refused. These are serious situations. But part of your earlier foundation in this book is building independent strength - networks, skills, a good reputation - which together mean you can afford to stand by your ethics. If one company penalizes your integrity, you have the credibility to find another opportunity perhaps. There’s a saying from Asia: “Rather lose the money, keep the trust.” Money can be regained, trust once lost is hard to find.
One more facet: helping others use power ethically. If you mentor or manage others, instill these values. Talk openly about ethical challenges. If someone on your team comes to you asking for guidance about a moral dilemma, that’s a sign of trust - help them reason it out, support them if they choose the high road. This creates a culture where ethics are discussed and upheld collectively, which can strengthen group resilience and success. If you see unethical behavior and it’s within your ability to address it, do so - either by coaching the person if it’s minor and unintentional, or by reporting it if it’s serious. Whistleblowing can be scary, but part of being a responsible strategist is not turning a blind eye to harm if you can stop it.
To keep yourself on track, periodically reflect on your actions. Maybe once a month or quarter, ask: “Have I done anything I’m not proud of or that in hindsight I question ethically? How can I correct or avoid that?” Self - awareness is crucial. We all have blind spots or moments of weakness; catching them early prevents a slide down a slippery slope. Also note and celebrate instances where you stuck to your guns - that reinforces your character.
Ultimately, ethics in power use is about legacy and self - respect. When all is said and done, you’ll want to look back and feel good about how you achieved success, not just that you achieved it. As we move into the final chapter on legacy, keep in mind that how you succeed becomes a core part of what you leave behind. Ethical power use ensures that your influence is not only effective but also something worthy of admiration and emulation.
Let’s now take these principles of resilience, adaptation, and ethical conduct and view them through the lens of legacy - shaping an impact that endures and speaks for you even after you’ve moved on.